Vertexadvantage understands that your privacy is important to you and that you care about how your information is used and shared online. We respect and value the privacy of everyone who visits Our Site and will only collect and use information in ways that are useful to you and in a manner consistent with your rights and Our obligations under the law.
1. Definitions and Interpretation
In this Policy the following terms shall have the following meanings:
means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in section 12, below;
means cellartales.co and all its subdomains
“Portuguese and EU Cookie Law"
means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended in 2004, 2011, and 2015
means Vertexadvantage Lda., a limited company registered in Portugal under the NIF 514504170, whose registered address is Rua Adão Manuel Ramos Barata 2, Edifício A1 Bloco 2 1A, 1885-100 Moscavide, Portugal
2. Information About Us
2.1 Our Site, www.cellartales.co and all its subdomains, is owned and operated by Us.
2.2 Our privacy and data related contact is email@example.com
3. Scope – What Does This Policy Cover?
4. What Data Do We Collect?
4.2 contact information such as email addresses and telephone numbers
4.3 IP address (automatically collected)
4.4 web browser type and version (automatically collected)
4.5 operating system (automatically collected)
4.6 a list of URLs starting with a referring site, your activity on Our Site, and the site you exit to (automatically collected)
4.7 date (of the data collection, automatically collected)
4.8 any comments and relevant product choices you make on our site and contacting forms
4.9 Google Analytics Client ID (CID)
5. How Do We Use Your Data?
5.1 All personal data is stored securely in accordance with the EU General Data Protection Regulation (Regulation (EU) 2016/679) (GDPR). For more details on security see section 6, below.
5.2 We use your data to provide the best possible products and services to you. This includes:
5.2.1 Providing and managing your access to Our Site
5.2.2 Personalising and tailoring your experience on Our Site
5.2.3 Personalising and tailoring Our products and services for you;
5.2.4 Responding to communications from you
5.2.5 Supplying you with email newsletters, alerts etc. that you have subscribed to (you may unsubscribe or opt-out at any time by either clicking on the unsubscribe link present at the end of all newsletters as well as contacting us through firstname.lastname@example.org)
5.2.6 Market research
5.2.7 Analysing your use of Our Site and gathering feedback to enable Us to continually improve Our Site and your user experience
5.3 In some cases, the collection of data may be a statutory or contractual requirement, and We will be limited in the products and services We can provide you without your consent for Us to be able to use such data.
5.4 With your permission and/or where permitted by law, We may also use your data for marketing purposes which may include contacting you by email, telephone, text message or post with information, news and offers on Our products or services. We will not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that We fully protect your rights and comply with Our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003, as amended in 2004, 2011 and 2015.
5.5 Under GDPR we will ensure that your personal data is processed lawfully, fairly, and transparently, without adversely affecting your rights. We will only process your personal data if at least one of the following basis applies:
5.5.1 you have given consent to the processing of your personal data for one or more specific purposes;
5.5.2 processing is necessary for the performance of a contract to which you are a party or in order to take steps at the request of you prior to entering into a contract;
5.5.3 processing is necessary for compliance with a legal obligation to which we are subject;
5.5.4 processing is necessary to protect the vital interests of you or of another natural person;
5.5.5 processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller; and/or
5.5.6 processing is necessary for the purposes of the legitimate interests pursued by us or by a third party, except where such interests are overridden by the fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child. Legitimate interests include contacting you after you submit a form for that precise purpose and informing you about any changes on our services or products you have explicitly demonstrated interest in.
6. How and Where Do We Store Your Data?
6.1 We only keep your data for as long as We need to in order to use it as described above in section 5, and/or for as long as We have your permission to keep it. In any event, We will conduct an annual review to ascertain whether we need to keep your data. Your data will be deleted if we no longer need it in accordance with the terms of our Data Retention Policy. Our Data Retention Policies are:
6.1.1 We will retain user data for 12 months since a user’s last interaction. After this period, we will delete all data associated with that single person and request all third-party services we use to do the same.
6.1.2 We will also make sure the Right to be Forgotten is respected in case we receive a valid request from the user.
6.2 Some of your data may be stored or transferred outside of the European Economic Area (“the EEA”) (The EEA consists of all EU member states, plus Norway, Iceland and Liechtenstein). You are deemed to accept and agree to this by using Our Site and submitting information to Us. If We do store or transfer data outside the EEA, We will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the EEA and under the GDPR. Such steps may include, but not be limited to, the use of legally binding contractual terms between Us and any third parties We engage and the use of the EU-approved Model Contractual Arrangements. If We intend at any time to transfer any of your data outside the EEA, We will always obtain your consent beforehand and we have put in place the following safeguards to protect your data:
6.2.1 We only use third-party processors and services that adhere to the EU-U.S. Privacy Shield
6.3 Data security is of great importance to Us, and to protect your data We have put in place suitable physical, electronic and managerial procedures to safeguard and secure data collected through Our Site.
6.4 Steps We take to secure and protect your data include:
6.4.1 We store the data in databases through secure (SSL) connections. Access to the databases is restricted, and follows industry standard practices.
6.4.2 Parts of our system that do not specifically need your data, such as the email (identifier), store a hash (for instance the SHA3-256 algorithm) of that same identifier
6.5 Notwithstanding the security measures that We take, it is important to remember that the transmission of data via the internet may not be completely secure and that you are advised to take suitable precautions when transmitting to Us data via the internet.
7. Do We Share Your Data?
7.1 We may contract with third parties to supply products and services to you on Our behalf. These may include payment processing, delivery of goods, search engine facilities, advertising and marketing. In some cases, the third parties may require access to some or all of your data. Where any of your data is required for such a purpose, We will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, Our obligations, and the obligations of the third party under the law. We currently contract with:
||US, adheres to the EU-US Privacy Shield|
||Multiple, adheres to the EU-US Privacy Shield|
||Multiple, adheres to the EU-US Privacy Shield|
7.2 In certain circumstances We may be legally required to share certain data held by Us, which may include your personal information, for example, where We are involved in legal proceedings, where We are complying with the requirements of legislation, a court order, or a governmental authority. We do not require any further consent from you in order to share your data in such circumstances and will comply as required with any legally binding request that is made of Us.
8. What Happens If Our Business Changes Hands?
8.2 In the event that any of your data is to be transferred in such a manner, you will be contacted in advance and informed of the changes.
9. How Can You Control Your Data?
9.1 When you submit information via Our Site, you may be given options to restrict Our use of your data. We aim to give you strong controls on Our use of your data (including the ability to opt-out of receiving emails from Us which you may do by unsubscribing using the links provided in Our emails and at the point of providing your details or by contacting us directly at email@example.com).
10. Your Right to Withhold Information and Your Right to Withdraw Information After You Have Given it
10.1 You may access certain areas of Our Site without providing any data at all. However, to use all features and functions available on Our Site you may be required to submit or allow for the collection of certain data.
10.3 You may withdraw your consent for Us to use your personal data as set out in section in 5 at any time by contacting Us using the details set out in section 15, and We will delete Your data from Our systems. However, you acknowledge this may limit Our ability to provide the best possible products and services to you, as well as contacting you back when you request information on one or more products or services.
10.4 We are compliant with the Do Not Track browser signal. Most modern browsers allow you to configure this option in their settings. If we receive this signal, no tracking in Our Site will happen at all. However, you acknowledge this may limit Our ability to provide the best possible products and services to you.
11. How Can You Access Your Data?
You have the legal right to ask for a copy of any of your personal data held by Us (where such data is held). Please contact Us for more details at firstname.lastname@example.org, or using the contact details below in section 14.
12. What Cookies Do We Use and What For?
12.2 By using Our Site you may also receive certain third party Cookies on your computer or device. Third party Cookies are those placed by websites, services, and/or parties other than Us. We use third party Cookies on Our Site for statistical purposes, improving our products and services as well as marketing tracking. For more details, please refer to section 5, above, and to section 12.6 below. These Cookies are not integral to the functioning of Our Site.
12.3 All Cookies used by and on Our Site are used in accordance with current English and EU Cookie Law.
12.4 When you access Our Site you will be shown a message bar informing you we place Cookies on your computer. If you do not agree with this policy, you must leave Our Site immediately. Alternatively, you can activate the Do No Track signal in your browser as stated in 10.4, and we will not track or place any cookies (unless they are strictly necessary to function) on your computer.
12.5 Certain features of Our Site depend on Cookies to function. Portuguese and EU Cookie Law deems these Cookies to be “strictly necessary”. These Cookies are shown below in section 12.6. You may still block these Cookies by changing your internet browser’s settings as detailed below in section 12.10, but please be aware that Our Site may not work as intended if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.
12.6 The following first party Cookies may be placed on your computer or device:
|Name of Cookie||Purpose||Strictly Necessary|
|CookieConsent||This cookie will tell Us if you have read and accepted the Cookie message we placed on Our Site||Yes|
|catAccCookies||This cookie will tell Us if you have read and accepted the Cookie message we placed on Our Site pages implemented with WordPress||Yes|
|wpfront-notification-bar-landingpage||Set by the WPFront Notification Bar plugin on Our Site pages implemented with WordPress to store if the user saw the notification.||Yes|
and the following third party Cookies may be placed on your computer or device:
|Multiple||__cfduid||Set by CloudFlare, the __cfduid cookie is used to identify individual clients behind a shared IP address and apply security settings on a per-client basis.|
12.7 Our Site uses analytics services provided by Google Analytics, Facebook and Hotjar. Website analytics refers to a set of tools used to collect and analyse usage statistics, enabling Us to better understand how people use Our Site. This, in turn, enables Us to improve Our Site and the products and services offered through it.
12.8 The analytics service(s) used by Our Site use(s) Cookies to gather the required information. Certain of these Cookies may be placed immediately when you first visit Our Site and it may not be possible for Us to obtain your prior consent. You may remove these Cookies and prevent future use of them by following the steps set out below in section 12.10.
12.9 The analytics service(s) used by Our Site use(s) the following Cookies:
|Provider||First / Third Party||Name||Purpose|
||Cookie set by Facebook, containing the encrypted Facebook ID and Browser ID. It is used for advertising purposes.|
||These cookies allow us to collect statistics and analytics about Our Site to improve our services and products, as well as our marketing campaigns.|
||This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels. Hotjar is a all-in-one analysis and feedback tool that reveals the online behaviour and feedback of website visitors. Hotjar enables us to improve the website user experience and the website's overall performance.|
12.10 You can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third party cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.
12.11 You can choose to delete Cookies at any time however you may lose any information that enables you to access Our Site more quickly and efficiently including, but not limited to, login and personalisation settings.
12.12 It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.
13. Summary of Your Rights under GDPR
Under the GDPR, you have:
13.1 the right to request access to, deletion of or correction of, your personal data held by Us;
13.2 the right to complain to a supervisory authority;
13.3 be informed of what data processing is taking place;
13.4 the right to restrict processing;
13.5 the right to data portability;
13.6 object to processing of your personal data;
13.7 rights with respect to automated decision-making and profiling (see section 14 below).
14. Automated Decision-Making and Profiling
14.1 In the event that We use personal data for the purposes of automated decision-making and those decisions have a legal (or similarly significant effect) on You, You have the right to challenge to such decisions under GDPR, requesting human intervention, expressing their own point of view, and obtaining an explanation of the decision from Us.
14.2 The right described in section 14.1 does not apply in the following circumstances:
14.2.1 The decision is necessary for the entry into, or performance of, a contract between the You and Us;
14.2.2 The decision is authorised by law; or
14.2.3 You have given you explicit consent.
14.3 Where We use your personal data for profiling purposes, the following shall apply:
14.3.1 Clear information explaining the profiling will be provided, including its significance and the likely consequences;
14.3.2 Appropriate mathematical or statistical procedures will be used;
14.3.3 Technical and organisational measures necessary to minimise the risk of errors and to enable such errors to be easily corrected shall be implemented; and
14.3.4 All personal data processed for profiling purposes shall be secured in order to prevent discriminatory effects arising out of profiling.
14.4 We currently make the following automated decisions:
14.4.1 Currently we do not have any automated decisions.
14.5 We currently profile your personal data for the following purposes:
14.5.1 Providing you with better suited marketing offers for our products and services
15. Contacting Us